About The Main Sequence

A different kind of consultant.

We are a boutique consulting practice built on the belief that the best work comes from clarity of purpose, depth of experience, and a genuine commitment to client outcomes.

How We Work

What you can count on.

How we work matters just as much as what we deliver. These principles shape every engagement, from how we think to how we execute.

Purpose

We start with your goals, not assumptions. Before recommending anything, we work to understand your business, your audience, and what success actually looks like — so we can focus on the problem that truly matters.

Partnership

We work alongside your team, not above it. You get shared ownership, open communication, and real collaboration throughout the process — not a handoff at the end.

Performance

Everything we do is built to drive results. If it can’t be measured, improved, or tied to impact, it doesn’t belong. We focus on work that performs and holds up over time.

Perspective

We bring experience from across industries, which helps us see patterns and opportunities others might miss. We’re honest about what we see and clear about what it means for you.

What makes us different

Not a black box.

You see the work as it happens, you understand the decisions behind it, and you can take it in-house the day we’re done.

Not a meeting machine.

We focus on decisions and outcomes, not unnecessary calls. Your time is part of the budget too.

Not a stranger by month two.

The team you start with is the team you finish with. No rotating account leads, no bait-and-switch.

What clients say

“After nearly eighteen years leading a large school of engineering, I found myself with the amazing opportunity — and the freedom — to finally deploy ideas accumulated over decades. The Main Sequence was instrumental in making that transition seamless, building the platform and presence that now captures my full range of activities as a writer, speaker, and public intellectual. I cannot think of better partners.”

Julio Mario Ottino·Dean Emeritus, McCormick School of Engineering, Northwestern University

“The Main Sequence has been essential to expanding our social media presence, capitalizing on analytics and positioning us for continued growth.”

Jessica Bruno·Marketing Manager, Peak Construction

“They built me a complete marketing solution. The new site is sharp, professional, and finally tells our story. We’ve already booked multiple subscriptions directly through the site, and my company has grown substantially. They’re consistent, reliable, professional, and an absolute pleasure to work with.”

Andy Wyatt·Founder, TitanPricer

The Team

Who you’re working with.

Small by design. Every person you work with is senior, accountable, and invested in your outcome.

Tyler Dunn

Principal & Creative Director

Founder and creative lead at The Main Sequence. Background spanning brand strategy, digital communications, and creative direction across enterprise, nonprofit, AEC, and software sectors.

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Sabrina Potirala

Performance Marketing & Growth

Leads growth strategy and paid media programs across client engagements. Deep expertise in campaign architecture, attribution modeling, and turning performance data into actionable direction.

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Junaid Chaudhary

Technology

Leads technical engagements including workflow design, systems architecture, and custom tooling. Brings a rigorous analytical approach to building solutions that fit how teams actually work.

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Khadija Aziz

Creative

Leads visual identity and brand systems for client engagements. Background spanning digital campaigns, editorial design, and building brand languages that hold up at every scale.

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Jordan Howard

Creative

Contributes creative direction and production across brand, digital, and campaign engagements. Sharp visual instincts and a collaborative approach to work that needs to look as good as it performs.

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We’re hiring

Join the team.

We’re always looking for sharp, senior people who do great work and care about outcomes.

Get in touch →

Our Process

How an engagement works.

Every engagement is different. But the shape of how we work is consistent — because good process isn’t bureaucracy, it’s how you make sure nothing important gets skipped.

Discovery

We start by listening. Before we recommend anything, we need to understand your situation — your goals, your constraints, your team, and what you’ve already tried.

Definition

We align on scope, success criteria, and deliverables. You know exactly what we’re building together and how we’ll know it worked.

Execution

We do the work — collaboratively, transparently, and with regular check-ins. No surprises at delivery. No deliverables that land without context.

Handoff

We build for your ownership from day one. When the engagement ends, you have the work, the documentation, and the knowledge to run with it independently.

Ready to work together?

Every engagement starts with a conversation.

Tell us where you are. We’ll help you figure out where to go and build the plan to get there.

Let’s talk →