73 organic leads and 1,529 new prospects for a leading trades software brand

TitanPricer had built something genuinely useful — pricing software purpose-built for the trades. What they needed was a brand and digital presence that communicated that value clearly, consistently, and to the right people.

Where things stood

TitanPricer’s product — Titanium, their flagship pricing platform — was already delivering results for trades businesses. But their brand hadn’t kept pace. The identity lacked the visual credibility to match the sophistication of the software. The website was functional but not built for discoverability or conversion. And there was no structured path from initial awareness to sustained engagement.

The raw material was strong. The gap was in how it was packaged and presented.

Our approach

We treated this as a full-funnel brand build — moving from identity to digital to nurture in sequence, so each layer could reinforce the one before it.

The brand identity work established a visual system built for the trades: tech-forward and modern, but grounded in the real-world context of the people using the product. Logo, palette, typography, and brand guidelines were designed to scale from web to print to event materials without losing coherence.

The website redesign rebuilt their digital presence around performance and discovery — improved UX, SEO structure, and storytelling calibrated to speak directly to field professionals. And the lead-nurture email stream created a structured path from first contact to ongoing engagement, connecting new subscribers with value-driven content that built authority over time.

Results

• 1,529New potential customers driven to the website through enhanced SEO
• 73 leadsOrganic leads converted from new SEO traffic
• Full systemBrand identity, website, and email nurture built as an integrated whole
• Trades-nativeIdentity and messaging resonating with field professionals, not just tech buyers

• Brand guidelines scaling from digital and web to merch and event materials
• Website rebuilt for UX performance, faster load times, and improved navigation
• Social presence built to grow authority and awareness in the trades market

For B2B software companies selling into specialized industries, the brand work isn’t decoration — it’s table stakes. Buyers in the trades evaluate credibility quickly and on instinct. When the identity, the website, and the follow-up all feel like they were built for them specifically, the trust gap closes faster than any feature comparison can.